How to Change Your Etsy Shop Name: A Step by Step Guide 2022

If you’re an Etsy seller, you may have wondered how to change your Etsy shop name.

You may have set up your shop some time ago and didn’t really think about the name you chose, or maybe you just want to change it to better reflect the type of products you sell now.

Whatever the reason, if you’re looking to change your Etsy shop name, I’ve got you covered.

A name change can be a great way to refresh your brand and update your look. But it’s not always a simple process.

In this guide, I’ll walk you through the steps necessary to make a successful name change on Etsy, including information on how to prepare for the transition and what to do after the change is complete.

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Why change Etsy shop name

I’ve changed one of my shop names twice and I finally feel like I’ve landed on something that really represents my brand now.

There are a few reasons you might want to change your Etsy shop name: maybe you’re rebranding or maybe you just didn’t love the name you chose when you first opened up your shop.

Another reason for wanting to change your Etsy shop name could be that you want to expand outside of Etsy but your current shop name is already taken on social media. You want to make sure you use the same name across all platforms for branding purposes.

What to consider before changing your Etsy shop name

Before you go ahead with an Etsy shop name change, there are a few things you need to consider

1. Etsy shop URL: When you change your Etsy shop name, your URL will also change. But don’t worry, Etsy will continue to redirect anyone who goes to your old URL to your new one.

2. Etsy SEO: Etsy’s search algorithm takes into account your shop name when ranking your items in search results. If you change your shop name, you may see a dip in traffic and sales as you adjust to the new name.

3. Branding: A shop name change is also a good time to update your branding. You may want to consider changing your logo, banner, and other images to match the new name.

4. Products: If you sell physical products, you’ll need to update the packaging and labels with your new shop name. This can be a time-consuming and expensive process, so make sure you take it into account when planning your name change.

5. Social media handles: If you have an established social media following, you’ll need to update your username across all social media channels. It’s important to maintain a consistent brand identity across all channels so be sure to check that your new name is available on social media before making the change.

6. Your email list: If you have an email list, you’ll need to update your contact information with your new shop name. This includes updating your signature, profile photos, and any other place your email address appears.

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How to choose an Etsy shop name

Choosing an Etsy shop name can be a tricky business. On the one hand, you want something that accurately reflects the type of goods you sell. But on the other hand, you also want something that will stand out from the millions of other shops out there.

And let’s be honest, coming up with a clever and unique name is no easy feat.

So how do you choose an Etsy shop name that strikes the perfect balance? Here are a few tips to get you started:

  • Keep it short and sweet. A long and complicated name may be hard to remember, and it could also get cut off in search results. Remember, Etsy only allows 20 characters for your shop name.
  • Make it memorable. You want to make your shop name memorable, so think of a name that will be easy for customers to remember and tell their friends about.
  • Use keywords. Include keywords in your shop name so that potential customers can find you more easily when they’re searching for specific items. This goes for showing up on search engines as well as Etsy. 
  • Be creative. Brainstorm some creative and unique ideas that will make your shop stand out from the rest.
  • Get feedback. Ask your friends, family, and fellow Etsy sellers for their opinion on what would be – the perfect name for your shop.
  • Check availability: Once you’ve landed on a name, do a quick search on Etsy and social media to make sure it’s available across all platforms.
  • Look on Etsy: To find inspiration for your shop name, check out other sellers on Etsy. This should help you to come up with some shop name ideas.

How to change your Etsy shop name

When you’re ready to change your Etsy shop name, head on over to and sign into your account.

Navigate to your Shop Manager.

Then click on Settings and Info & Appearance.

Click on the Shop Name tab and enter your new Etsy shop name in the empty box. If the name isn’t available, you’ll be notified and you’ll have to choose another name.

And you’re done!

For the next 45 days, Etsy will show a little icon next to your new shop name, profile and search results to show that you’ve recently changed your name.

Previous customers will now see both your old shop name and new shop name on receipts and on their account so they can easily find you again.

What to do after you change Etsy shop name

After you’ve successfully changed your Etsy shop name, there are a few things you’ll need to take care of to ensure a smooth transition.

First, update your shop banner and logo to reflect your new Etsy shop name. You’ll want potential customers to be able to easily find you and recognise your brand.

If you have links to other products in your product descriptions, try to go through them and change the URLs to your new URL. While Etsy do redirect your old URL to your new one, it looks better and is less confusing for new customers if they see your new URL right away.

If any of your images use your old name as part of a logo or watermark, you’ll need to go update these also.

Finally, if you have an email list, sent an email out to your customers letting them know of the change. You could even throw in a little discount as a celebration of your rebranding!

FAQs about changing your Etsy shop name

Can I change my Etsy shop name more than once?

You can change your Etsy shop name up to five times, but keep in mind that each time you do, you’ll have a lot of updating to do and it may confuse your potential customers.

How long does it take for the name change to go into effect?

The changes will be applied to your Etsy shop immediately. However, it may take a few minutes for the new name to show up in search results and other places on Etsy.

Do I need to set up a new shop if I want to change my Etsy shop name?

No, you don’t need to set up a new shop. You can simply change the name of your current shop.

What if the name I want is unavailable?

If the name you want is unavailable, you’ll need to choose another name. Etsy will notify you if the name you’ve chosen is already in use.

If you own the intellectual property rights to that particular name, contact the current user of that name to try to resolve the issue amicably. Alternatively, you can report the intellectual property infringement through Etsy.

Why can’t I change my Etsy shop name?

If you’ve already changed your Etsy shop name five times, you won’t be able to change it again. If you are having trouble changing your Etsy shop name for another reason, reach out to Etsy support for assistance.

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Conclusion on how to change your Etsy shop name

Changing your Etsy shop name can be a big decision, but it doesn’t have to be a difficult process. Just follow the steps in this guide and you’ll have your new shop name up and running in no time.

So, whether you’re just starting out on Etsy or have been selling for a while and are looking to change your shop name, I hope you’ve found this article helpful.

Have any questions? Feel free to reach out in the comments below!

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