Are you thinking of starting an Etsy shop but don’t know what to sell? Or maybe you already have a shop and are looking for ideas of digital products to sell on Etsy.

Either way, you’re in the right place!

Back in the day, Etsy was the go to site that allowed you to sell your crafts, vintage finds and other handmade goods.

But what many people don’t know is that Etsy also features a digital marketplace where you can sell digital products.

Digital products are essentially anything that can be downloaded or emailed such as fonts, graphics, stock photos and more. And there’s a huge demand for them on Etsy!

This is great news for anyone who doesn’t want to deal with the hassle of shipping products.

40 Digital products to sell on Etsy pinterest pin

Full disclosure! See those links below? If you happen to click on one of these and purchase something I recommend, I’ll get a small commission (wohoo). Don’t worry, this is at no extra cost to you (in fact, often I’ll have some discounts you can enjoy!). As an Amazon Associate, I earn from qualifying sales. You can read my full disclaimer here.

Why sell digital products on Etsy

When it comes to selling digital downloads, Etsy is the undisputed champ. With over 80 million active buyers, it’s a veritable marketplace for digital goods. But why should you start selling digital products on Etsy?

Let’s explore a few reasons:

1. Selling digital downloads is typically a low-cost endeavor. You don’t have to worry about inventory or packaging costs, and you can sell an unlimited number of products without incurring additional fees.

2. Etsy also has a built-in audience of engaged buyers who are actively seeking out unique and interesting items. And because Etsy allows you to set your own price and only charges 6.5% of the sale, you have the potential to earn a healthy return on your investment.

3. Once you’ve created and listed your digital products, you get to sit back and relax while the sales come rolling in. Unlike physical products that require your time and attention to fulfill each order, pack it up and arrange delivery, digital downloads are delivered instantly (and automatically) after purchase, so you can earn money while you sleep! Talk about passive income!

4. Etsy is a trusted platform with a strong reputation. By selling on Etsy, you benefit from the site’s established name and large customer base. This can help you quickly build a loyal following and increase sales.

Now that we’ve talked about some of the reasons why selling digital products on Etsy is a great idea, let’s get your creative juices flowing and take a look at some of the most profitable and popular digital products you can sell as a side hustle or full-time business venture.

40 digital products to sell on Etsy

✰⋆ If you haven’t signed up for an Etsy shop yet, you can get 40 free listings when you sign up using this link!

#1 Digital planners

Planners are incredibly popular with Etsy buyers, and there’s a good reason why. Digital planners allow users to keep track of their busy schedules while also getting crafty with pretty colors and fonts. Plus, they can be easily customised to suit each buyer’s unique needs.

If you’re not familiar with digital planning, think of it as a cross between a day planner and a bullet journal. Users can drag and drop elements to make their own customised planner pages.

#2 Printable planners

Not everyone is techie enough or likes to use digital planners. For those buyers, printable planners are a great option. These are PDF files that can be printed out and used like a regular planner.

The great thing about printable planners is that they are still highly customisable. If you offer it, buyers can choose their own paper size, cover, and binding options to create a one-of-a-kind planner that fits their needs perfectly.

#3 Fonts

If you’re a graphic designer or just have an eye for typography, then you could make a killing selling fonts on Etsy. There is a huge demand for unique and interesting fonts, especially those that can be used for branding and marketing purposes.

When uploading your font listing, be sure to include examples of the font in use so buyers can get a feel for how it looks and what it can be used for. You should also list the file formats that are included in your purchase.

#4 Stock photos

Digital products to sell on Etsy: Stock photo of pancakes
Photo by Ash from Pexels

Are you a talented photographer? If so, then you can make a pretty penny selling stock photos on Etsy. These days, everyone from small business owners to bloggers need high-quality photos to help make their products and content look more professional. But they don’t always have to time to set up their own photo shoots.

This is where you come in! By selling stock photos on Etsy, you can help these buyers get the photos they need without breaking the bank. Offer a variety of photo subjects and styles so buyers can search for and find what they’re looking for and you can expand your reach.

#5 Lightroom presets

If you’re into photography, then you might also be familiar with Lightroom, a popular photo editing software. Lightroom presets are pre-made filters that can be applied to photos to achieve a certain look.

For example, you might have a preset that makes photos look brighter and airier, or one that gives them a vintage feel. Presets are a huge time-saver for busy photographers, which is why they’re willing to pay good money for them.

#6 Printable party decorations

Planning a party can be a lot of work, especially if you’re starting from scratch. But if you sell printable party decorations on Etsy, you can take some of the pressure off your buyers.

Offer a variety of printable party decorations, such as banners, gift tags and cupcake toppers. You can also get creative and offer party kits that include everything a buyer needs to throw a memorable bash.

#7 Illustrations and clipart

Do you have a knack for drawing or creating digital illustrations? If so, then you can sell your artwork on Etsy. Hand-drawn illustrations and clipart are especially popular with buyers who are looking for something unique and personalised.

These are also popular with people who sell POD (print on demand). If you offer your illustrations for commercial use, then these buyers will use them for shirts, mugs and other merchandise.

#8 Clip art

Who doesn’t love clip art? The little drawings that add a touch of personality to documents and presentations are a staple of the internet.

Whether you’re a seasoned artist or just starting out, clip art is a popular and easy-to-create product that can be sold again and again. And with so many uses for clip art – from creating invitations and labels to adding a personal touch to documents and presentations – the possibilities are endless. 

#9 Social media banners

Entrepreneurs, bloggers and other business owners are always looking to spruce up their social media pages. But creating eye-catching banners and graphics can be time-consuming, especially if you’re not a graphic designer.

This is where you come in! By selling social media banners, you can help these buyers save time and get the professional-looking results they need.

You can even go one step further by offering one of a kind templates that can’t be used again – and this way you can charge an additional cost too!

#10 Resume templates

Digital products to sell on Etsy: Resume
Photo by 89Stocker

In today’s world, your resume is one of the most important tools you have. It’s your one chance to make a good first impression on a potential employer.

So it’s no wonder that people are willing to pay good money for resume templates that will help them stand out from the crowd. If you know your way around Microsoft Word, then you can create resume templates to sell on Etsy.

#11 Patterns

Are you a dab hand at sewing or kitting? Then you can sell your patterns on Etsy.

Buyers who are into needlework crafts are always on the lookout for new patterns to try. Some of the most popular include:

  • Sewing patterns
  • Knitting patterns
  • Cross-stitch patterns
  • Quilting patterns

#12 eBooks

Do you have a story to tell or valuable information to share? If so, then you can write an eBook and sell it on Etsy.

eBooks are a great way to reach a wide audience with your message. And because they’re digital downloads, they can be sold over and over again with no inventory or shipping costs.

Plus, they’re easy to produce. So if you’re looking for profitable products, eBooks should definitely be on your radar.

#13 Social media templates

With social media being such a huge part of our lives, it’s no surprise that people are always looking for ways to make their pages stand out.

One way to do this is by using templates. Social media templates can be used to create cohesive and visually appealing posts, stories, and ads. You can create these easily using Canva and your buyers will be able to customise them to their own brand.

I have no shame in saying I purchase Instagram templates and Pinterest templates on Etsy all the time – it’s such an easy way to make my pages look more polished and professional and it saves a ton of time!

#14 Logos

A logo is the face of a business – it’s how customers will recognise and remember a brand. So it’s important to get it right.

Unfortunately, not everyone has the design skills to create a killer logo. That’s where you come in! By selling logos on Etsy, you can help businesses of all sizes design the perfect logo for their needs.

You can either offer customisable logos which you can profit from over and over again or design one-of-a-kind logos which won’t be as passive as you might like, but you’ll get to charge more for.

#15 Printable wall art

Digital products to sell on Etsy: Wall Art
Photo by Pixelshot

Printable wall art is a popular product to offer. It’s an easy way to add a personal touch to your home décor without having to pay for an expensive piece of artwork.

There are endless possibilities when it comes to digital art. You can make inspirational quotes, botanical art prints, abstract designs, custom portraits – the list goes on.

#16 Digital scrapbooking elements

Digital scrapbooking is a popular hobby that allows people to preserve their memories in a creative way. By selling digital scrapbooking elements, you can help these buyers build beautiful scrapbooks without having to spend hours searching for the perfect element.

You can offer all sorts of digital scrapbooking elements, from papers to images to embellishments.

#17 Checklists

Checklists are one of those things you never knew you needed until you had them. And they’re all the rage these days!

Whether it’s a packing list for a trip, a checklist of family chores or a to-do list for a project, people love using checklists. They help to keep us organised and make us feel more in control.

Sellers offer printable checklists for pretty much anything you can think of. And they’re one of the best selling digital downloads on Etsy.

#18 Workbooks

A workbook is a type of eBook that contains interactive content. Unlike a traditional eBook, a workbook can contain quizzes, exercises, and other activities.

Workbooks are becoming increasingly popular as people look for new and interesting ways to learn. By selling workbooks on Etsy, you can tap into this growing market and make some serious profits.

#19 Courses

It’s not just products you can offer on Etsy, you can also offer certain services! If you’re an expert in a particular subject, you can write an online course and sell it on Etsy. Online courses are a great way to share your knowledge and make some passive income.

Courses can be delivered in a variety of ways, from PDFs to video tutorials.

People are always looking to learn new skills, so there’s a huge demand for courses. And if you price your services correctly, you can make a healthy profit.

#20 Printable calendars

Digital products to sell on Etsy: Printable calendar
Photo by Andrey Popov

Printable calendars are a popular product that make sales on Etsy. They’re an easy way to add a personal touch to your home décor and help people stay organised.

There are endless possibilities when it comes to printable calendars. You can have monthly, weekly, or daily calendar templates. You can also add holidays, events, and other special occasions.

With a little bit of creativity, you can make some really unique and stylish design templates. And people will love using them.

#21 Labels and tags

Labels and tags have a wide range of uses, so there’s sure to be a market for them.. And they’re one of the easiest digital products to create.

Got a customer who’s moving house? Make labels for moving boxes to keep track of their belonging. Or you can make holiday themed tags for gifts. There are endless possibilities.

#22 Greeting cards

Greeting cards are always in demand. Whether it’s a birthday, anniversary, or just because, people love receiving cards. And you can cash in on this demand by offering greeting cards on Etsy.

You can either offer finished digital files which people can download and print straight away, or you can offer editable greeting cards where the buyer can customise the text before printing. Either way, you’re sure to find customers for your cards.

#23 Invitations

Invitations are another popular product that make sales on Etsy. Whether it’s a birthday party, baby shower, or wedding, invitations are needed for all sorts of occasions.

By selling digital invitations on Etsy, you can tap into a growing market while helping people make their special occasions a little bit brighter and more unique.

#24 Business card templates

Business cards are an essential marketing tool for businesses of all sizes. And with a little bit of creativity, you can design some really stylish business card templates.

If you’re selling business card templates on Etsy, make sure you offer a variety of designs to appeal to a wide range of businesses. You can also offer add-ons such as QR codes and social media icons to make your templates even more valuable.

#25 Wallpapers for laptop/phone

Digital products to sell on Etsy: Phone wallpaper
Photo by Abhisheklegit from Getty Images

I was one of the buyers who jumped on the bandwagon with this one and now my phone looks neutral, minimalistic and calm whenever I open it.

There are TONS of designs you could make for people’s laptops and phones- from pretty quotes to marble backgrounds and abstract shapes. You could also theme your designs according to the season or a holiday coming up.

Some things to keep in mind: Your wallpapers should be high resolution so they don’t pixelate on people’s devices. You should have a range of designs to appeal to different taste and include instructions on how to save the images.

#26 Educational materials for kids

Etsy is a great place to sell educational materials for kids. You can sell printables, worksheets, activities, and games. You can also sell lesson plans, unit studies, and curriculum.

Whether you’re a teacher, homeschooler, or child care provider, there’s definitely a huge market for these kinds of digital products on Etsy.

#27 Recipe cards

If you’re a whiz in the kitchen and are always coming up with new recipes, then you should consider selling digital recipe cards on Etsy. It’s a great way to share your culinary creations with the world and make some extra money at the same time.

You can sell as many or as few recipe cards as you want. There doesn’t have to be a minimum order, so you can sell just one recipe card or one hundred. It’s completely up to you.

#28 Trackers

Trackers are all the rage for those wanting to keep track of their fitness goals, finances, and daily tasks. And you can cash in on this trend by selling digital trackers on Etsy.

There are a wide variety of tracker templates available on Canva and you can also offer customisation options to really make your tracker stand out from the crowd.

#29 Goal setting worksheets

These handy worksheets can help people of all ages to set and track their goals, whether it’s losing weight, quitting smoking, or saving for a rainy day. Best of all, they’re easy to make and require no special skills or equipment. 

People are always looking for new and creative ways to set and achieve their goals so these worksheets are sure to be a hit on Etsy.

Read also: 5 Ways To Achieve Your Goals In Life

#30 Bullet journal prompts

Digital products to sell on Etsy: Bullet Journal
Photo by Iqbal Nuril Anwal

If you’re a fan of bullet journaling, then you know that prompts are a great way to get started with a new journal. And there’s no reason why you can’t sell these prompts as digital products on Etsy.

There are endless possibilities for bullet journal prompts, such as monthly themes, bucket lists, habit trackers, and much more. And with a little bit of creativity, you can really make your prompts stand out from the rest.

#31 Travel itineraries

Looking to add a little adventure to your Etsy shop? Why not sell travel itineraries? After all, what could be more exciting than helping people plan their dream vacations?

Digital travel itineraries are great because they can be easily customised to meet the needs of each individual traveler. And you can always charge more for customisation. Alternatively, you can offer generic itineraries for a lower price.

Another idea would be to sell self-guided walking tours of cities or specific neighbourhoods. This is a great option if you live in a tourist destination or are familiar with an area that receives a lot of visitors.

#32 Colouring pages

Not just for kids! Colouring pages are a great way for adults to relax and de-stress. And you can bet that there’s a customer base for them on Etsy.

Whether for the kids or adults (or both) you can sell digital colouring sheets that people can print out at home and enjoy.

#33 Menu templates

People who are just starting out in the restaurant business have their hands full, so that’s where you and your menu templates come in!

With your help, they can easily design a professional-looking menu that will have their customers drooling. And you can make a tidy profit in the process.

Menus are also great for caterers, food trucks, and even home cooks.

#34 Wedding signs

Help make a couple’s big day even more special by selling digital wedding signs. You can offer a wide range of products, such as welcome signs, seating charts, hashtags, and more.

Weddings can be pretty pricey and your signs will be easy to personalise and can be affordably printed out by the buyer at home or at a local print shop, so they can save some money for their big day. Win-win!

#35 Budgets

Digital products to sell on Etsy: Budget planner
Photo by My Looking Glass Eye

People are looking for ways to save money, and a well-crafted budget can be just the thing they need. So if you’re good with numbers and have a knack for financial planning, then this could be the perfect opportunity for you. 

There are buyers who are looking for simple, one-page budget templates, and there are those who want something more comprehensive and customisable. No matter what your budgeting style is, there’s an audience for it on Etsy.

#36 Branding kit

A branding kit is a collection of pre-designed assets that businesses can use to make a cohesive and professional brand identity.

By offering branding kits on Etsy, you can help businesses to quickly and easily design a consistent look and feel for their brand. Not only will this help them to stand out from the competition, but it will also show that you’re a seller who is invested in helping your customers succeed.

Include items such as a logo, business card template, social media templates, colour palettes, and email signature in your branding kit.

#37 WordPress themes

Are you a web designer or developer? If so, you can design and sell website templates on Etsy.

While it’s easy to find free themes online, many people are willing to pay for professional, premade themes that are easy to install and customise if it means making their website stand out.

So if you’ve got a few good themes up your sleeve, then put them up for sale on Etsy and watch the orders come rolling in.

#38 Stickers

Stickers are a fun way to add personality to just about anything, and people love them! So why not sell digital stickers on Etsy?

You can offer a wide range of designs, from cute and cuddly animals to sassy sayings. And you can even produce custom sticker designs for your customers.

The sky’s the limit when it comes to stickers, so get creative and have fun with it.

#39 Printable games

Who doesn’t love a good game? And with your printable games, people can enjoy them anytime, anywhere.

From scavenger hunts and bingo to memory games and Sudoku, there’s a game for everyone. So whatever your specialty is, you’ll be sure to have some happy customers (and maybe even some winners).

#40 Wrapping paper

Digital products to sell on Etsy: Wrapping paper
Photo by YvetteFang0604

Last in the list of the best digital products to sell on Etsy is printable wrapping paper. Your customers will love being able to personalise their gifts with wrapping paper that reflects their style, and you’ll love the profits you make from each sale.

There are endless possibilities when it comes to designing wrapping paper, so get creative and have fun with it. And if you need some inspiration, just take a look at some of the beautiful wrapping paper designs already on Etsy.

How to create digital products to sell on Etsy

Let’s face it, if you’re not crafty or good with making things physically, digital products are the way to go on Etsy.

By creating digital products that can be downloaded and printed at home, you can tap into a whole new group of potential customers. And the best part is that it’s really easy to get started. All you need is a little creativity and an understanding of what buyers are looking for. 

Many people use Adobe Creative Suite to make their digital products but it’s not absolutely necessary. And it’s a learning curve. If you’re not familiar with Photoshop or Illustrator, there are other (less expensive) options available.

Canva: Canva is a user-friendly graphic design tool that’s perfect for creating digital products like social media graphics, colouring sheets, labels, and more. You can sign up for a free account which is great to get you started, or upgrade to Canva Pro for $12.99/month to unlock even more features.

PicMonkey: PicMonkey is another great option for designing digital products. The basic membership is just $7.99/month or you can upgrade to unlock the more advanced features like layers, graphics, and fonts.

PlanifyPro: I was recently introduced to PlanifyPro and I’m in love! It’s a drag and drop editor specifically for designing digital planners. There’s a free version to get you started, but if you plan to sell the planners you create, you’ll have to sign up for a pro account. The planners you can design with PlanifyPro are incredible and there’s a lot of potential to make some great passive income with this tool.

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    Tips for success when selling digital products on Etsy

    With so many digital products out there these days, how can you make yours stand out from the crowd?

    Here are some tips to help you get started:

    1. Make sure your products are first rate and meet the expectations of your buyers. With so many options available, Etsy shoppers are unlikely to be satisfied with a subpar product. Spending an extra 30 minutes on perfecting your digital download might mean the difference between a one star and a five star review.

    2. Pay close attention to the keywords you use in your product descriptions and tags. Use language that potential buyers would use when searching for your type of product.

    3. Choose a niche and focus your product offerings around that. Don’t confuse things by offering digital planners, website themes and wedding signs in your shop. By catering to a specific customer, you’ll be more likely to build a loyal customer base.

    4. Offer a freebie! Potential buyers are more likely to purchase a product if they’re getting something of value for free. This could be a mini version of your digital product, a sample chapter of an e-book, or a set of printable labels.

    5. Don’t forget the power of good old-fashioned marketing. Get the word about your product out on social media and other online platforms. Start an email list and send your subscribers discount codes and first choice for new products.

    6. Ensure you have clear images of your products. How do you that when you don’t have a physical product? You can buy mockups on – you guessed it – Etsy! Or design them yourself on Canva.

    7. DO NOT be that person who copies someone else’s design. Not only is it unethical, but it’s also illegal. If you’re caught, your Etsy shop will be shut down, you’ll never be able to open another one and you could face legal action.

    8. Offer excellent customer service. This should go without saying but I’ll say it anyway. If a customer is unhappy with a purchase, do whatever you can to make it right. Respond to messages and promptly and courteously.

    9. Have a clear refund policy in place. Usually when selling digital downloads on Etsy, there is a no refund policy. Mostly because once a customer has downloaded the product, there’s no way to “return” it. But it’s important to be clear about this in your listing and in your shop policies.

    10. Finally, keep an eye on your competition. Not in a creepy, obsessed kind of way but know what they’re up to. What products are other Etsy sellers selling? How much are they selling them for? Are their product descriptions well written? Do they have good quality photos? Take note of what’s working well for them and try to implement (not copy!) some of those strategies in your own shop.

    ✰⋆ Sign up for your new Etsy shop using this link and receive 40 free listings (which usually cost .20c each)

    PIN FOR LATER!

    Digital products to sell on Etsy pinterest pin

    Summary

    So there you have it! A comprehensive list of digital products to sell on Etsy to make some extra cash.

    As you can see, selling digital downloads in your Etsy shop can be a great way to make some passive income. Whether you’re a graphic designer, photographer, or web developer, there’s a digital product that’s just right for you. 

    Hopefully this has given you some ideas and inspiration for items that you can design and start making sales. Remember, people are always looking for unique, great condition items that they can’t find anywhere else. If you can provide that, then you’ll be well on your way to success on Etsy.

    2 Comments

    1. I wish I had enough time to do some of these ideas! I would love to open an Etsy shop and set it as a goal for 2022, because it would be good with my health to have passive income x

      1. You can definitely do it, but health comes first and if you’re already super busy, maybe set little goals to get you started instead. Once you have more time, you can spend more time building your Etsy shop 🙂

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