Managing Two Etsy Shops: Can You Have More Than One Shop On Etsy?

If you already have one Etsy shop, you may be asking the burning question: Can you have more than one shop on Etsy?

Before we delve further into this, let’s back up a bit…

Etsy is a global marketplace for unique and creative goods. It’s home to a community of artists, crafters, designers and vintage collectors. Etsy sellers offer a wide range of goods, from jewelry and clothing to art and digital products.

Since opening in 2005, Etsy has become one of the most popular ways to buy and sell handmade goods online. In 2021, Etsy had over 96 million active buyers and over 4 million active sellers.

With so many people selling on Etsy, it’s no wonder that some shop owners are wondering if they can have more than one shop. After all, why stop at just one when you could have two (or more!).

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So, can you have more than one shop on Etsy?

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Can you have two shops on Etsy

If you’re looking for the short answer, it’s yes!

And no…

Here’s the thing: you can have multiple Etsy accounts, but each account can only have one shop. So if you want to have two shops, you’ll need to set up two separate Etsy accounts.

Of course, this means managing two sets of inventory and keeping track of two sets of sales, so it’s not for everyone.

But if you’re up for the challenge, having two shops on Etsy can be a great way to reach more customers and boost your business. 

What are the benefits of having multiple Etsy shops

For the fledgling Etsy entrepreneur, the question is not whether to open multiple shops, but how many. The reasons for doing so are numerous, and often vary depending on the type of products being sold.

If you have a great idea for things to sell, you can open a second shop without compromising the quality or focus of your first.

Another common reason for having multiple Etsy stores is to appeal to different audiences. For example, if you sell both handmade jewelry and vintage clothing, you might want to have two separate shops so that buyers can easily find what they’re looking for.

Having two different shops means you can tackle two different niches and build a following in each one. Many people have an interest in selling both physical and digital products. Creating multiple Etsy shops allows you to focus on each category and really hone in on your target market.

Additionally, having multiple Etsy shops gives you the opportunity to test out different marketing strategies and see what works best for your business.

What are the drawbacks of owning multiple shops on Etsy

While there are many benefits to owning two or more stores on Etsy, there are also downsides that should be considered.

The most obvious drawback is the amount of work involved in managing multiple Etsy shops. In addition to keeping track of two sets of inventory, you’ll also need to maintain two separate Etsy shops, which can be time-consuming.

Another downside is that you’ll need to pay two monthly listing fees.

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Additionally, if you violate Etsy’s terms in one of your shops, they will close all your shops down and you won’t be able to reopen.

Rules for opening a second Etsy shop

Ready to open a second Etsy store? Not quite yet…

There are some things you need to be mindful of before you set up shop.

The first is that you can only have one Etsy account per person, so if you already have an Etsy shop, you’ll need to create a new account for your second shop. This can get a little frustrating as you’ll either need to log in and out of each account or use different browsers for each account.

Additionally, all of your shops must be registered under the same legal name and address in order to comply with Etsy seller policy.

When considering what to sell in your second shop, make sure that you have no duplicate items, i.e. you can’t sell the exact same product in both shops. This will get you a fast ticket to Etsy jail.

To avoid any issues, make sure that the products you sell in each shop are distinctly different from one another. Etsy isn’t stupid, it’ll know if you’re trying to beat the system.

How to open a second Etsy shop

Now the real work begins. Just kidding – sort of.

Once you’ve get the first shop up and running, it’s not too difficult to open a second shop on Etsy. But there are a few things you should keep in mind when opening that second (or third or fourth) shop.

Choose a different name than your first shop. It can be something similar if that aligns with your brand, but it’s important to have a distinct identity for each shop.

Focus on a different niche or target market than your first shop. This will help you to reach a wider range of customers and avoid competing with yourself.

Before you sign up to a second account, you’ll need to log out of your original Etsy account. Or you can open a separate browser on your computer just for this new account.

Etsy will then prompt you to set up a new account with a different email address than your first shop.

Want 4o free Etsy listings? Sign up to your new shop using this link!

At this point, you’ll need to input all of your personal information again, including your name, address, and phone number.

Next, click on Sell on Etsy and Open your Etsy shop. And from there, follow the instructions to set up your new shop

For a more detailed step by step guide on how to open an Etsy shop, sign up below to receive the ebook right to your inbox.

Tips on how to manage multiple shops on Etsy

• Don’t get ahead of yourself and open a second Etsy store until you already have one successful Etsy shop. If you can’t master one Etsy shop, then you won’t be ready for two (don’t worry, you may not be ready yet but you’ll get there!).
• When you are ready to take on a second shop, be sure to treat it like a completely separate business from your first Etsy shop.
• Be sure to read the Etsy Seller Handbook to familiarise yourself with all the ins and outs of running an Etsy shop. If you violate Etsy’s policies in any of your shops, ALL your shops will be shut down and there will be no getting them back.
• You cannot have duplicate shops. This goes against Etsy’s terms of service and you will get caught. If you try to sell the same product in both shops, Etsy will know and they will shut down all your shops.

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Final thoughts about opening multiple Etsy shops

Running multiple Etsy shops can be a lot of work, but it can also be very rewarding. Just be sure to treat each shop as its own business and don’t try to cheat the system by selling duplicate products. If you play by the rules, you’ll be just fine!

Have you ever thought about running multiple Etsy shops? Or do you already have multiple stores? Is running only one shop enough for you for now? Let me know in the comments below!